In 2011, journalist Mariana Duda sought to create a clothing brand and was shocked with the pollution and waste generated by the fashion industry. However, instead of being discouraged, she decided to create Envido - a sustainable fashion brand that she runs together with her sister Lívia.
By utilizing leftover materials such as textiles, metal, semi-precious stones, car parts and even computers, together with research and development of biodegradable materials, the brand developed its first collection. Partnerships with independent designers, craftsmen and craftswomen, and small local companies also demonstrate the brand’s sustainable approach of valuing local community development. Envido is very conscious about minimizing the impact of its raw materials, and uses CO2 emission-controlled textiles, biodegradable nylon, organic linen, and recycled materials, all of which are provided by Brazilian suppliers.
Sustainability, Functionality, and Context are the pillars of Envido, which helps to empower the fashion industry through economic development, environmental protection and social inclusion.