Our Values

Fashion has a huge impact on the world and the people around us, but not all of it is positive. 

The fashion industry is the second most polluting industry in the world after oil and is a large contributor to global warming, accounting for approximately 10% of global carbon emissions1Enormous amounts of energy and resources go into producing the fabrics we wear. There are also some not-so-pretty side effects from fashion manufacturing that affect workers and our environment. For example:

  • To produce one pair of jeans, you need 3,625 liters of water. This is the same amount of water a person needs for basic survival for around 2.5 years2.
  • Cotton cultivation uses 25% of total pesticide use globally, and poisons 77 million workers every year3.
  • Garment workers in Bangladesh make less than 1/4 of the national living wage4.


Fauna exists to show that there is a better option. We take into account three Ps: Product, People, Planet.

Product is the selection of high quality fashion that enables us to express ourselves while being kind to the world around us. People is linked to social aspects. Planet is linked to the environment.

The three Ps are verified for each brand that we assess in our curative process. We conduct integrity due diligence on all brands and their suppliers to verify none have engaged in unethical behavior, labor malpractice or are destructive to the environment in their production process.

To simplify, we developed criteria that tag Fauna’s products according to our values:

Fauna sustainability criteria iconsThrough the criteria, you can tell how your product is sustainable and understand the story behind each piece. The criteria are based on the TEN Principles developed by the Textiles Environment Design (TED) institute in London.  



Design that minimizes waste and utilizes recycled textiles and materials, keeping the concept of cyclability in mind during the creative process.


  • Recycled fabrics: using recycled fabrics and materials in designs
  • Sourcing textile waste like leftover fabrics and textile scraps
  • Zero waste design: design techniques that leave no waste or excess fabrics in the cutting and production process
  • Up-cycling: the process of creating something new and better from old items through reusing and up-cycling old designs


Designers influence an estimated 80-90% of the environmental and economic costs of a product5. Through their choice of material and design process, they can greatly influence the sustainability, durability and environmental impact of a product.

Designers select natural materials and processes, explore smart technologies and find innovative ways to make clothes, reducing negative health and environmental impacts, as well as energy consumption.


  • Organic and biodegradable materials  
  • Non-chemical processes, such as natural dyeing techniques
  • Innovative bio-based fabrics that rely on biological sources (i.e. sugar cane, bamboo) and unconventional production techniques (i.e. 3D printing, laser cutting)


Five of the pesticides used for conventional cotton production in the U.S. are known cancer-causing chemicals6, and the U.S. is not alone in using them. In fact, the textile industry poison millions of workers each year and hundreds of toxic chemicals remain on our clothes even after multiple washes. 

Products that last and are highly versatile. The pieces can be used in multiple ways and their timeless design will outlast short-term trends.  


  • Multifunctional clothing
  • Timeless, classic pieces


Nearly 48% of textiles thrown away in the US are perfectly reusable7. In Hong Kong, 270 tons of clothing are being dumped per day, which represents approximately 11,000 garments per hour8. On average, fast fashion items are worn less than 5 times and kept for only 35 days9. Investing in timeless quality pieces that you will still enjoy after many seasons can cut waste dramatically!


The clothes are manufactured with a focus on ethical production and fair labor practices. Pieces that are kind to others empower communities by cherishing local artisans and promoting the development of professional skills, including training on traditional production methods.


  • The company or its suppliers are certified, i.e B-corporation, Fairtrade
  • The designs incorporates local craftsmen and women, as well as traditional production methods


The majority of garment workers in Bangladesh make less than 1/4 of the national living wage. In India, cultivation of cotton employs over 400,000 child-laborers10 . 



1 Responsibility in Fashion 2016 

2 Truecost Movie 2015 

Responsibility in Fashion 2016 

Responsibility in Fashion 2016 

5 Redress 2016 

Responsibility in Fashion 2016 

7 USA again 2012

Truecost Movie 2015 

Responsibility in Fashion 2016 

10 Responsibility in Fashion 2016 

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